BRX Pro Tip: Don’t Rely on Social Media
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, social media has been a marvelous tool, but our counsel is do not rely only on social media.
Lee Kantor: [00:00:15] Right. It’s important to understand the limitations of social media. On one hand, it is a free platform, in most cases, for you to go and spread the word about what you’re doing, and that’s fantastic. But what happens over time – and we’ve been burned time and time again, and it’s important to not forget that – each one of these platforms, whether it’s Facebook, LinkedIn, Instagram, any of them, at first, it’s easy, and they want you to share, and bring all your people there, and interact with them but, over time, what they do is start kind of throttling back your access to your own community. They start making it harder and harder for you to share with your own community unless you write them a check.
Lee Kantor: [00:00:57] So, my advice is to get off those platforms as quickly as possible. Move your community to your own private platform, so that you do not have to pay that platform tax to communicate with your people. So, do whatever you got to do, whether it’s get an email list or a database of any kind, move your people to your own platform, so you can talk to them whenever you want for free instead of relying on these other platforms that you’re going to have to pay if you want to reach your own people. So, to me, that becomes silly. At first, we didn’t know about it. Now, we all know about it. So, lean on social media, that’s fine, but try to move as many people as you can off of it to your own platform, so you can talk to them when you want to on your own terms for free.
