BRX Pro Tip: Highlights from the 2023 Edison Research Podcast Stats
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s take a moment and look at some industry benchmarks, like podcast stats, over the last year or so.
Lee Kantor: [00:00:14] Yeah. Every year, Edison Research kind of surveys podcast listeners or people who listen to audio, really. And they’ve been doing this for 25 years, I think, now. And it’s released usually at the end of the first quarter of every year. And anybody can get access to this report if you go to Edison Research and look up U.S. podcast stats. They have tons of stuff there.
Lee Kantor: [00:00:40] But some of the highlights from last year are 260 million people own a smartphone; 35 percent of people 35 to 54 use LinkedIn versus 73 percent who use Facebook; 120 million people listened to a podcast last month, 85 percent of those people were 35 to 53; 39 percent listened last week, and typical weekly podcast listeners listen to nine podcasts a week. So, they’re not listening to just one or two podcasts. They really enjoy this medium and they’re listening to nine podcasts a week.
Lee Kantor: [00:01:21] So, what have we learned? Lots of people listen to podcasts nowadays. Lots and lots of people listen to podcasts. And if you need help getting them to listen to yours, go to businessradiox.com, we can help you.
