BRX Pro Tip: Effectiveness is Better Than Productivity
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, take a moment, if you will, and talk a little bit about effectiveness and productivity.
Lee Kantor: [00:00:11] Sure. I was reading Jason Fried’s blog and he mentioned this, that effectiveness in his view is way better than productivity. Jason Fried, for those who don’t know, is the CEO of 37signals, the founder of the app Basecamp, author of the book Rework. He’s been doing this for a long time, and he’s created a great remote-based business that probably all of us have used at one point or another.
Lee Kantor: [00:00:36] But his premise is that productivity is geared more towards machines and not really humans. And when humans try to be more productive, they tend to just create more busy work, and then they tend to do more just tasks for the sake of doing the tasks and they’re not really measuring the right thing. They’re measuring the output of their productivity, but they’re not measuring how effective that is to begin with.
Lee Kantor: [00:01:04] And in his view, he says to think more about how you can become more effective rather than how you can become more productive. And if you focus on the outcome of your effectiveness, you will realize you’re getting – like you have to focus on how to get more done with less work rather than just more work done. Because a machine is good at getting more work done relentlessly 24/7, whereas a human should be thinking about more, about how to get more done with less work. So that means focus more on your to-don’ts rather than your to-do’s.
