BRX Pro Tip: How to Craft Your Elevator Pitch
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about how to craft your elevator pitch.
Lee Kantor: [00:00:10] Yeah. I’m not usually a big fan of having an elevator pitch at the ready, but I think it’s important for you to be able to articulate the value you provide and what makes you different and unique in order to help you identify those ideal fit client. So, an elevator pitch, just the exercise of coming up with one, might help you kind of explain your unique value proposition better when you’re introducing yourself to other people.
Lee Kantor: [00:00:39] One of the things that I like to do when it comes to our business is, I like to say I’m an expert in helping professional service providers meet more of those hard to reach people that actually move the needle in their business. So, that’s usually my go-to elevator pitch when it comes to our thing. Or some version of that, I’m an expert at using the media to help my professional service clients with business development.
Lee Kantor: [00:01:05] So, I like to kind of explain that my target is professional service providers. I like to explain that if there are challenges, meaning hard to reach people or helping them get more business, that’s kind of what I do. That’s why I tried to craft it around that. I didn’t get into, you know, “We’re radio people. We do internet radio or podcasts.” I don’t talk about any of that stuff.
Lee Kantor: [00:01:30] It’s what is the value that I’m delivering, and the value is always around helping our clients get more business or meet those hard to reach people. Some version of that resonates with me in terms of the value we provide.
Lee Kantor: [00:01:47] Because if who I’m talking to is a good fit, usually their next question is something about the how, “How do you do that?” And that’s when we can kind of get into the weeds about explaining, we do that by reverse engineering radio shows to help our clients meet those hard to reach people or the people that are important to them.
