BRX Pro Tip: Start an Email List
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I don’t know, I think sometimes people feel like this sounds a little bit old school or antiquated. It’s not. It can be incredibly powerful. Start an email list.
Lee Kantor: [00:00:16] Yeah. I think this is a must have activity for any business owner, especially a new business owner. And it’s something we recommend every studio partner in our network do right off the bat, an email list. And I would recommend, in our case, three email lists. Every one of our studio partners should have three email lists. One of their guests, prospective guests, anything guest related. Another one that’s of all the PR and marketing folks out there. And then, the last one is just fans, superfans, people who believe what you believe and that want to get involved in some level, listeners, things like that. Anybody that just cares about what you’re doing.
Lee Kantor: [00:00:55] So, if you build those lists, what that does is it’s helping you have a way to communicate with those folks when you want to, when you need to. And this activity, not only should our studio partners be doing this, they should be recommending that their sponsors do the exact same things. Because their sponsors need to have a database of guests, PR people, and fans of their show. So, this is something that kind of trickles down to everybody in the organization.
Lee Kantor: [00:01:27] Now, the importance, again, is that this lets you communicate and sell something if you want to when you want to. Because if you’re relying only on these third party platforms – like LinkedIn or Facebook or any of the other kind of social media apps out there – to communicate, you’re not going to be able to communicate to your entire list unless you pay those third party apps money to boost your post in order for all of your people to see them.
Lee Kantor: [00:01:55] So, it’s really not a good move to rely on these third party platforms to communicate with the people most important to you. You have to take that control into your own hands, so make sure, on LinkedIn and Facebook, you’re able to pull those contacts out and put them in the appropriate database and your own email list so you can reach out to them when you need to and when you want to.
