BRX Pro Tip: Enthusiastic Referrals the BRX Way
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, if you would, please share kind of a BRX, Business RadioX primer perspective methodology approach to this whole business of leveraging referrals as a key part of business growth.
Lee Kantor: Yeah, this is something where we’ve listened to our customers. Our customers are hungry for referrals. They’re hungry for that word-of-mouth growth that they need in order to grow their business coaching practice, their professional service practice. They live off of referrals. So we had to develop kind of a flywheel that keeps our clients’ pipelines filled with enthusiastic referrals from the people that matter most to them.
Lee Kantor: So some of the ways that we do this are by just leveraging the fact that we are earned media. Business RadioX features you and your guests as industry thought leaders on the air. That spotlight transforms casual connections into genuine supporters. That’s by design, and it’s very difficult for other people to become earned media overnight. It’s something we’ve been spending decades on.
Lee Kantor: Number two, we’re doing networking that’s not cringey. Instead of collecting business cards at awkward mixers, when our people go into a networking situation, we’re putting them in actual conversations with the movers and shakers whom they want to know. This kind of natural dialogue kickstarts relationships, and referrals start flowing simply because we are the ones that are top of mind at these types of events.
Lee Kantor: Instead of – our people, when they go to a networking event, they’re not saying, “Look at me, look at me.” They’re saying, “Do you know anybody interesting I should interview on my show?” People are coming up to us and they say, “Well, you can interview me.” People want to talk to people when they’re networking. It flips the whole script when it comes to networking. You’re no longer kind of please, baby, please, buy my stuff. You’re out there serving people. You’re out there supporting people and celebrating their work, and they’re coming to you like a magnet.
Lee Kantor: And number three, every piece of content that we create is shareable. It’s brag-worthy. Every time one of the people gets interviewed on one of our shows, this is probably the funnest thing they did that day, and they’re proud of it. They want to tell people. It’s the thing that they’re going to tell their spouse about. So every episode becomes a piece of social proof that guests love to share. And then we go out of our way to teach them how to share it more and more, and how to repurpose that content. When your guests post their interview, suddenly their network knows about you, and you become that go-to connector. You’re the mega connector.
Lee Kantor: So I highly recommend, if you are a business coach or you are in professional services, you want to grab the mic. Business RadioX isn’t just a show; it’s your referral engine running on authenticity and a little show business charm.
Lee Kantor: So you can learn more at businessradiox.com.
