BRX Pro Tip: Everyday Rapid Experimentation
Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, one of my favorite topics, and I’d like to dive into it a little bit, experimentation.
Lee Kantor: Yeah, I think that this is critical for any business, especially a small business kind of having a culture of everyday, rapid experimentation. You want to be quickly prototyping and you want to be failing in the open. That should be the norm. I wish we were doing it more in our business. I wish there was more of this type of experimentation at a faster pace, but it’s something that we’re building on and we’re trying to get better at.
Lee Kantor: But if you make experimentation just part of the daily business DNA, rather than waiting for perfection or big launches and you just develop these kind of small, practical prototypes, test, learn, adapt, test, learn, adapt over and over, over and over, you are going to find the things that are going to be the levers that make your business grow.
Lee Kantor: So, some ways to kind of institute some of these kind of culture, maybe try every afternoon, spend 20 minutes just visualizing a solution to a challenge, you know, just sketch it out or with sticky notes, or something where you’re just kind of brainstorming, and then just share it for feedback, and then see if there’s a way to kind of take some of those thoughts and turn them into experiments. What is testable?
Lee Kantor: And then, you take those initiatives, you know, define a clear hypothesis. If we try X, we believe Y will happen because of Z. You know, that’s it, just something short and simple and clear. And then, you define what success looks like. You know, whether that’s in business, whether it’s sign ups or shares, or whatever it is, it doesn’t matter. Then, implement it and review the results a day or two later, not a week or a month later.
Lee Kantor: So, the key is taking action today. Pick one kind of nagging workflow challenge, sketch out a new approach, test it, get some feedback, and then just kind of decide your next move based on what you’ve just learned. If you can do that every day, every week, you are going to get a lot of momentum and you’re going to get a lot more growth.
