BRX Pro Tip: Lean Into the Experience Economy
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you this afternoon. Lee, we are fast becoming not just domestically, I think globally, what you might characterize as an experience economy in many respects. What’s your take on that man and should we be trying to capitalize on that?
Lee Kantor: Yeah, I think especially as we come out of the pandemic, people are so hungry for experiences. They’re so hungry for human to human connection. And if you can create more meaningful experiences for whatever it is your business is, no matter what your service or product that you sell, if you can move your service or product-oriented business into an experience economy, you are going to be better served.
Lee Kantor: So it may not be obvious how to do it, but I think you should invest some time thinking about it. Because one of the things that we’ve seen firsthand, and what makes Business RadioX so powerful for our clients and partners, is that we’ve created an experience that is memorable and effective and relationship building and content creation. Our best work is done in person, face to face. We have ways to do our work virtually, but our best work is done in person, face to face.
Lee Kantor: We do that every day in our studios. We do it every day at tradeshows, conferences, and events. We help our clients build better relationships with the people who matter most with them, for them in an experience manner where there’s people that are seeing each other smile and laugh. They’re seeing people’s body language. They’re seeing them really enjoy what they’re doing. They see them at the end, want to take pictures and commemorate the moment in a photograph so they can then share with their friends and family and coworkers on social media and personally. So if you can figure out a way to move your business into the experience economy, I highly recommend you figure that out because it can make all the difference.
