BRX Pro Tip: Get Good at Explaining Things
Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I know one of the things that I probably think about every day because I don’t know from time to time, I just feel like I could get so much better at it, but it’s communicating. Communicating to the people I’m trying to lead, communicating to the people I’m trying to serve, figuring out another way to frame something. You experience the same thing. What’s your take on that?
Lee Kantor: Yeah, absolutely. I think that one of the leader’s most important things they have to really be great at is explaining things, especially explaining how to do the most important parts of the work that you’re doing. And I don’t think people spend enough time on this, and especially on the basics of what you’re doing in your business world when you’re trying to train somebody, especially.
Lee Kantor: So, you have to explain things to people who know much less than you in very simple and clear ways. And don’t think of it, it’s because these people are dumb, because they’re not dumb, but they just haven’t spent as much time in this area of expertise as you have, and they haven’t gotten all the scar tissue you have by going down all these rabbit holes and wrong paths that lead nowhere. You’ve simply forgotten or repressed all of those things, and you’ve kind of just understand how to do certain things because you’ve been doing it for so long.
Lee Kantor: So it’s super important to kind of always look through the beginner’s mind of how to explain what you’re doing so that you can explain your product and your services and make them understandable and compelling to those people who aren’t you.
Lee Kantor: And you really got to get into the weeds of this and just keep explaining it. Ask people if they’re understanding it, you know, all the way through. Find the right anecdotes to share. Find the right examples that illustrate why what you do is effective and really kind of work on this over and over again. This is not something you do one time and then you’re done. This is something that you should always be tweaking and getting better and better and clearer and clearer when it comes to explaining kind of the basics of your business.
