BRX Pro Tip: How to do Facebook Ad Targeting
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, what are you learning about this Facebook Ad retargeting?
Lee Kantor: [00:00:10] I think this is a really underutilized strategy to stay in front of the people that matter most to you in a really efficient way. Facebook Ad retargeting, I believe, should start with your own email list. This is going to keep your brand and your offer in front of the people who have already interacted with you.
Lee Kantor: [00:00:29] And it’s so easy with Facebook Ads. Here’s kind of the basic 101 to Facebook Ad retargeting. First, you upload your email list as a CSV file. Then, in Facebook Ad Manager, go to audiences, create a new custom audience, select that customer file as your audience source, then upload your email list as that CSV file into that. Facebook then takes that list and matches them to Facebook users. And, obviously, they’re all not going to match, but a lot of them will. And use that as a starting point with your retargeting ad.
Lee Kantor: [00:01:06] So, now create a retargeting ad campaign on Facebook Ad Manager, and use that audience as the place to aim that retargeting ad campaign. And then, you’re going to be able to get your brand and your offer in front of more of the people who matter most to you, and check to make sure that that is driving the needle in your business and getting you more sales.
