BRX Pro Tip: Find a Marketplace
Stone Payton:And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, today’s tip, find a marketplace.
Lee Kantor: Yeah. This is something if you can do this well, this can really take your practice to a new level and make your life a lot easier. Because what you do when you find the marketplace of resellers to plug your product or service into, you are really getting a whole team of salespeople out there selling what you have.
Lee Kantor: And in order to do this well, you have to kind of productize your offering and have something that’s simple and clear for this reseller to sell to their clients. And if your service is too custom it’s hard to do that. But if you can create a product or service that is simple that somebody else can easily understand and communicate to another person, then you have a chance to really leverage this marketplace strategy.
Lee Kantor: Now, at Business RadioX, we have the ability in our local markets to leverage other B2B marketing, advertising, or PR firms, because those firms typically don’t have access to what we do every day. We are experts and our studio partners are experts in using radio, podcasting, audio for business development and content creation, where most agencies are not able to do that. Especially with the skill that we bring to the table and have access to a platform where we can publish and host and really help them offer this to their clients in a really efficient way. And they could white label our services or they can bring us in and use us as subject matter experts, because we don’t really care either way.
Lee Kantor: But that can really help our studio partners leverage all those marketing folks in their local market by creating an offering that those people could then sell to their clients and thus use us as the deliverer of those services. So, if you can figure out a way to join a marketplace in your industry or in your market or wherever you are, that could really help you grow your practice by having other people sell some of the services you offer on your behalf.
