BRX Pro Tip: How to Get People to Find You, Not What You Do
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s dive into this idea of getting people to find you. What are you learning on that front?
Lee Kantor: Yeah. You know, we deal with a lot of business coaches, and I think this is really appropriate for business coaches specifically, but a lot of entrepreneurs, in general, when people are searching for a solution to their problem, you want them to choose you. You don’t want them to choose business coach. So, if you’re a business coach, you don’t want to be found in a pile of other business coaches because that’s not going to help you. If they just search business coach, and a hundred business coaches show up, that’s probably not going to help you.
Lee Kantor: So, how do you get your brand and what your superpower is kind of locked into what it is they’re searching? So, that, to me, is much more powerful and that’s a better marketing objective than it is to be just found as a business coach. So, you want people to search for you specifically and associate your name, your brand, and your unique approach to whatever it is the solution that you’re delivering is. And that’s when you have a chance to build something that’s really special.
Lee Kantor: So, how do you make this happen? So, the way to make this happen, some of the steps you can be taking today to make sure that people are knowing who you are and what your superpower is tomorrow is you have to show up. You got to show up consistently, you have to be visible, you have to be engaged, and you have to be present, so people get to know you. And when it seems like you’re everywhere, they can’t help but think of you first when they need help. So, that’s an important to kind of create that level of being always there when your prospective partners need you.
Lee Kantor: Second is you want to build a personal brand that’s not just a business. Building a personal relationship is so much more important than building an anonymous audience. So many of the people out there are just building kind of this generalized thought leadership, and they’re not really building relationships with the people who matter most to of them. I would argue that it’s much more important to have lots of people know who you are and what you do way more. That’s way more important than it is for just the internet to know, “Oh, that’s business coaching content.”
Lee Kantor: So, ask yourself, how can I show up today in a way that makes me the one person that people remember? And do this individually. You got to relentlessly meet people and serve people, so they connect you with the problem that you’re trying to solve.
Lee Kantor: And if you’re having a problem in this area, if this is an area, a weak spot in your business, this is where Business RadioX can really help because we specialize in helping our clients build that authority and reputation, so that they can stop chasing clients and instead have them come to them like a magnet where people are excited and they want to know our clients. And we have systems in place that can help people really separate themselves from all the other people doing work that may look similar, but it’s really not.
