BRX Pro Tip: How to Find Your Niche
Stone Payton : Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, you are almost famous for talking about the power of niches. You’ve been continuing to read about niches, and specifically, I think you’ve come across something about finding your niche.
Lee Kantor: Yeah, this was a great – it was a great post from a guy named Josh Spector. And he has a newsletter called For the Interested, which I highly recommend for any content producer. But what he said was, every niche has two components: an ideal client plus an ideal result.
Lee Kantor: For example, our business can help you grow is too broad. At least one part needs to be hyper-specific for your niche to stand out. But if you can target a specific client with a specific result, you’re going to get kind of your optimal niche. And as a bonus, if you can throw in their biggest objection, you’re going to get more points.
Lee Kantor: So for Business RadioX, it would be, we have a proven system that helps female business coaches get way more discovery calls without that icky salesy feeling.
Lee Kantor: Remember, a good niche includes a specific client with a specific result and overcomes their biggest objection.
