BRX Stories – Fintech South 2024
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, this was just a couple of weeks ago, let’s tell them about our recent experience at Fintech South 2024.
Lee Kantor: Yeah. Being invited to be the media at Fintech South is a testament to the work that we do and we’ve been doing for almost two decades now here in the Atlanta market. But Fintech South is a global event. Financial technology is an industry Atlanta is especially kind of prominent in. This is where a lot of the credit card transactions of the entire country happen through Atlanta, and a lot of the major players have offices here.
Lee Kantor: So, when we’re invited to Fintech South, and we’ve been invited since its inception, I think, seven years ago as a media partner for them, this is something that potential studio operators and studio partners can really leverage in their local market because this is how it works for us here in Atlanta. We get invited to interview some of the people important to them. They assign an event handler to us that goes and gets all the guests for us. Not only do they invite the guests, they are physically escorting the guest to where we are so we can interview them.
Lee Kantor: And in this case, we were in the green room. The event took place at the Woodruff Arts Center, and that’s where the symphony performs and things like that. So, we were set up in a green room where the guest conductors are typically housed. So, we had a private room, there was a piano, there was a bathroom. It was our private space. And their handler was inviting and escorting the guests to us.
Lee Kantor: So, the event took place from 8:00 a.m. to 4:30, and we interviewed 19 guests during that time. And the event handler escorted each one of them down to see us. And these guests were board members. They’re CEOs. They’re founders. They’re award winners. They’re finalists. They’re people that are difficult to reach, that a lot of people in marketing would love to have time with. And we got to spend alone time with each one of these people in our studio interviewing them.
Lee Kantor: And we were given a spreadsheet with all their contact information, with all their information, and then we were able to interview them, and then we were able to build a relationship with them. And of the 19 people, I think we have follow up calls for at least with ten of the people that we met, that they were interested in learning more about the service we offer, and we were demonstrating the service we offer by interviewing them, and they saw how it went.
Lee Kantor: And then, as a bonus, the people at the event brought us coffee. They brought us lunch. They had a professional photographer take a picture of us interviewing each and every one of the guests. So, they did a lot of the legwork for us, and we executed the interviewing. And then, we produced and distributed the content. And then, it’s being released and has been released through our website and through all the third party platforms.
Lee Kantor: And then, we’ve gotten so much positive feedback through LinkedIn, where we share a lot of our work, that’s our main social channel. And these people are just so appreciative. They’re sharing it with their network. And it’s just one of these things where, because we are the media and we are seen as a force for good in the local market that we serve, we get invited to these type of events in front of these type people, where we can demonstrate our mission and purpose which is telling the stories of business in the communities we serve.
