BRX Pro Tip: How to Bring on Your First Salesperson
Stone Payton: [00:00:00] Welcome to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about how to bring on your first salesperson.
Lee Kantor: [00:00:10] Right. In order to onboard a salesperson, I think it’s super important for you to really get into the weeds about the process you’ve already been successfully doing to sell somebody something. I think it’s important to do what we do all the time. Like we’re doing these tips now is creating these facilitated conversations around the process.
Lee Kantor: [00:00:31] So, a way to do it if you’re hiring a salesperson is record yourself answering and countering every single objection that you’ve ever had. If somebody could be asking you an objection of why they should or shouldn’t buy what you’re selling and then you record yourself answering that objection and then countering that objection, then you transcribe each answer to that, to every single objection, you now have in your hands the beginning of a manual, a sales manual, so that you can train and bring on your first salesperson.
Lee Kantor: [00:01:04] But I think it’s super important to document the process, get it on paper, and then include all kinds of a series of objections and counters to those objections. So when your salesperson comes on, they now have a resource at their hands that they can feel confident going out into the wild. And then, when they come back to you with new objections or new questions, you record and transcribe that and make that sales manual that much more thorough.
