BRX Pro Tip: Don’t Follow Your Passion. Do This Instead
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. So, here’s an interesting perspective. I’m interested to hear you talk about it a little bit more, but you’re saying, don’t follow your passion.
Lee Kantor: [00:00:16] Yeah. I don’t think that following your passion’s enough. I think following your passion is an element of what you should be doing, but you need also a check on, does your passion match up with a market need. And I think that’s where most people make a mistake.
Lee Kantor: [00:00:31] You know, if your passion is eating Snickers bars all day, it’s going to be very difficult for you to kind of find a career that involves eating Snickers bars all day even though that’s the thing you want to be doing every single day of your life and that’s what your life’s work in your head should be. I think a better strategy is one I read about in a Scott Adams book that was called How to Fail at Almost Everything and Still Win Big.
Lee Kantor: [00:00:53] He says that he was a mediocre cartoonist. He was a mediocre humorist and a mediocre businessperson. But the combination of all those three skills made him unique. And because of those three skills all overlapping, he was kind of one of a kind in being a cartoonist, humorist, and businessperson. So because of that, he created Dilbert, which was an extremely successful cartoon that has been around for decades now.
Lee Kantor: [00:01:22] So, I think a better strategy, rather than just following your passion, is find three qualities that only you possess and see if there’s a market fit around those three qualities that only you possess. And then, if there is a market fit, then you might have an idea that you could build a business around.
Lee Kantor: [00:01:42] So, your passion might be around one of those three skills that make you unique, but it may not be. So, I would kind of invest time in kind of sorting through what your strengths are. Find three of them that only you possess, and then see if you can build a business around the intersection of all three of those qualities.
