BRX Pro Tip: The Follow Up Challenge
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, following up.
Lee Kantor: Yeah. I think this is an area that most people neglect and it’s sometimes where there’s a lot of potential. There’s been so many people that you’ve interacted with over time that you’ve built up some sort of a relationship and it might not be something that you’re working with this person today, but you might have been working with them three months ago, six months ago, a year ago.
Lee Kantor: And I think this week, what I’d like you to do is invest some time following up with some of those people. And, again, these people can be former clients. They could be existing clients that you haven’t talked to in a while. They could be former prospects. They could be just interesting people you’ve met. But just check in with them, see what they’re up to and ask if you can help in any way. I think most people just aren’t following up enough that they build a database of people they know, on LinkedIn they’ve connected with once, and then they kind of forget about them. But I would reach out personally and just try to have a conversation and see if there’s any way that you can help them.
Lee Kantor: Just because you tried to sell them something one time and it didn’t work out, it doesn’t mean that they’re never going to buy from you. They just might have forgot about you and the timing might be right today. So, invest some time trying to rekindle some of those relationships that you have, but you really haven’t been connecting with them enough lately.
