BRX Pro Tip: Generalist to Specialist
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what have you learned about navigating the journey from generalist to specialist?
Lee Kantor: Yeah, I think that when anybody is starting a business or starting a venture of any kind, at first you’re kind of drawn to generalists. You’re looking for that jack of all trades, the person that can suit up and do whatever needs to be done at any moment, the person that’s super flexible in their thinking, they can adjust to whatever needs that the company needs at that moment, and then they do a good job in that, in whatever that task is.
Lee Kantor: But as you start kind of growing and you start maturing, you realize, I know what some of these levers that I got to pull are every day. And so at that point, I need less generalists, and I need more ninjas and specialists that are great at those tasks and they can pull those levers the most efficiently and the most successfully.
Lee Kantor: So people – so I got to find these people who are great at these specific tasks that I know I need to be done. And as you grow, you begin to think, okay, what are these tasks in my business that I need specialists for? And you just start delegating those tasks to specialists. And instead of generalists of somebody that’s doing multiple tasks, you find a person that’s great at one task that needs to be done and hire them to be great at that task, and you’ll see that your growth will increase dramatically because now you can start finding A players for those tasks that you had been relying on B or C players who are great at lots of things but maybe aren’t an A player in that one specific task that you know you need to be done right.
