BRX Pro Tip: B2B Podcast Guest – How to Get Invited Back
Stone Payton : Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, let’s talk about being on the other side of the mic, because being a guest on B2B podcast can be an incredibly fruitful strategy. There’s getting invited, but maybe more importantly, getting invited back.
Lee Kantor: Yeah, I’ll tell you a couple of reasons why I invite someone back. And then I think that that might help the listener who’s thinking about becoming a B2B podcast guest, if they intend or would like to be invited back in the future to any of the given show that they’re trying to get on. And if you’re putting a large effort into getting on shows, you should be putting on an even larger effort on delivering value back to the show and the host in order to get invited back. So here’s a couple of things they can try.
Lee Kantor: Number one, deliver some of the post-show assets and promotion that you create from being on the show, and share them on your social media channels. Tag the guest and the show. But you have to go beyond just sharing the episode. Take the content and create new content from it.
Lee Kantor: Create audiograms, create a quote graphic. Do a LinkedIn post about your experience and promote the episode multiple times. Don’t just promote you were on the show and then you’re like, “Hey, I was on the show and here’s the link.” That’s table stakes. That’s the beginning.
Lee Kantor: You should be using that content throughout the year. And every time you use the content or a chunk of the content, tag the host, tag the show. Make sure that the host and the show know that you’re sharing the content so they can reshare your content. It’s only in your best interest, and plus it reminds them of, wow, this guest is really getting a lot of leverage out of their show, and it’s helping my show reach a new audience, and then it’s helping them show how unique and special they are.
Lee Kantor: So if you look at your guest experience as, hey, I’m partnering now with this show, I’m going to do these things to help them, help more people become aware of their show, and also my interview. So, more is better in this regard.
Lee Kantor: Then another thing you could be doing to help the show is be a connector and an advocate for the show. After your appearance, introduce the host to other guests that might be good fits for the show, other sponsors who might be good for the show, other collaborators who might be good for the show.
Lee Kantor: Don’t use these interactions as one-way streets. You can be serving the host of that show they got you on. They let you talk about what you do, do things to reciprocate back to them. You know the hosts are going to remember and reward the guests who help them grow their show or their business, and not just perform well on the air. That’s table stakes.
Lee Kantor: You have to do more than just showing up and being smart on the air if you want to be invited back.
