BRX Pro Tip: Get To Do vs Have To Do
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about reframing this idea of from have to do to get to do.
Lee Kantor: [00:00:14] Yeah. You know, I am a big fan of reframing things. And I think this is one of the most important reframing activities that anybody in our business can be and should be doing. It’s moving a person from the thinking of I have to do that versus I get to do that. And in our business, we provide our clients with a minimum of four relationship building moments in order to build and nurture relationships with the people who matter most to them.
Lee Kantor: [00:00:46] And if you look at those relationship building moments as things they have to do, then those things have a lot less value. But if they can see that those relationship building moments are things they get to do, then they become extremely valuable.
Lee Kantor: [00:01:02] So, part of our job is to communicate that value for each and every one of those relationship building moments and really get our clients to understand that in order to leverage all of those things, they get to do these things. They don’t have to do these things. These aren’t things that they should be dreading or avoiding or procrastinating. These are things they get to do to accelerate relationships and build more community and serve more people.
