BRX Pro Tip: Get to Know Your Clients Better
Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, what are your most current thoughts on effective client retention?
Lee Kantor: I think one of the best ways to retain your clients is to get to know them better. And the deeper your relationship is with them, I think the more likely they are to stick around.
Lee Kantor: And the way to do that, some of the questions you might ask them is, you know, periodically ask them or at least once, ask them why they chose you. Getting to the heart of what made them choose you and your service is really critical as you build out your service to serve other people. So getting clarity on why they chose you is an important piece of information to have.
Lee Kantor: And then periodically ask them what other challenges they’re dealing with that might have nothing to do with what you’re doing but you might be able to help them by connecting them with somebody else who can help them. So the more you understand what they’re going through, where they have problems, where they’re, you know, the things that are keeping them up at night that have nothing to do with what you’re doing, but you are seen as a resource that is going to help them problem solve. And it might not have anything to do with what you’re currently doing, but you have a big network and you might be able to help them solve whatever problem they’re having, and that helps you serve them better, ultimately.
Lee Kantor: And then, is there a way to get them more involved in your organization, like becoming part of a client advisory board or even an investor? You know, if you don’t ask, you don’t get.
Lee Kantor: So it’s important to kind of have these ongoing questions and conversations with your clients in order to serve them better and to see if there are opportunities for them to help you grow.
