BRX Pro Tip: What I Learned from Going Viral
Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, you had an interesting experience recently. You created something and it legitimately went, by all accounts, what I would characterize as viral. Tell us about it.
Lee Kantor: Yeah, I recently had a LinkedIn post blow up with 78,000 impressions and over 50 reactions in just a week. And which is, you know, unusual for us and not bad for a platform where there’s so much noise, right? But here’s the lesson that I learned behind that viral moment. Nothing life changing actually occurred. The next post I made did a little better than the average before that, but it was nothing dramatic.
Lee Kantor: Every post I’ve made since then has been a little bit better than kind of the average before this viral post, but to date, no one has reached out to me to actually buy anything that we’re selling, and I couldn’t tell you why this particular post went viral. So if I could, I’d definitely try to replicate it. So to me, the bottom line is something resonated with this particular message and it got traction.
Lee Kantor: I’m not sure what it was, but my lesson is to just stay consistent, post regularly and you’re going to catch lightning in a bottle some of the time. But don’t be disappointed when you do catch it and realize it isn’t that life changing event that you might have been led to believe.
