BRX Pro Tip: Turning Good Customers Into Great Customers
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, turning good customers into great customers.
Lee Kantor: [00:00:10] Yeah. I think this is where most businesses can steal a page from the airlines. I think they do a good job in this area, and it’s their frequent flier program. When you kind of create a mechanism that you’re able to elevate the level of service for the folks that already like doing business with you, that’s a great resource that inspires loyalty, and consistency, and keeping you there, sticky, longer.
Lee Kantor: [00:00:41] So, is there anything you can be doing to create a higher tier of service for your best customers to reward them for being such great customers? Are there any unique services? Are there rewards? Is there access? Is there some higher level of membership? Is there any type of experience you can be delivering that can elevate the relationship with your super fans to make them feel more special and valued?
Lee Kantor: [00:01:06] So, my recommendation, think about your services, see if you can kind of jazz hands up one of them or a couple of those services to inspire your good customers to become great customers.
