BRX Pro Tip: How to be a Great Podcast Guest
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, how to be a great podcast guest.
Lee Kantor: Yeah. Obviously, we do a lot of interviews so we kind of have a pretty good feel of who makes a great guest or what are some of the attributes of a great guest. Since at Business RadioX, we’ve interviewed probably getting near 100,000 business guests over the years throughout the network. So, hopefully, this guide will help you create a good guest experience for yourself if you’re looking to appear on one of our shows or any of the other millions of shows that are out there.
Lee Kantor: I think it’s important strategy to be a great guest is you want at the end to create a great piece of content for yourself that you can repurpose down the road. So, if you’re thinking about your guest experience through the lens of how is this going to help me down the road, I think you can then kind of strategize and execute a good guest experience.
Lee Kantor: So, I would recommend taking one problem your ideal client has and build a free downloadable solution to that super specific problem. Create a short URL to let listeners know where to get this. And this is going to allow you to capture their email address that make your appearance pay dividends down the road.
Lee Kantor: So, go into the guest experience with the idea that, “Hey, I’m going to have a piece of content that I’m going to be able to share at the end of this guest experience. I’m going to have a short URL to point the people there. And I’m going to use this as kind of a way to capture email addresses down the road. And that way I can take this one piece of content and I can put it in lots of different places. And I can use it to help me build an email list that’s going to help me get business down the road, because I know that people are going to be interested in this specific solution that I have to a specific problem that I know that my prospective clients have.”
Lee Kantor: So, if you go into your guest experience knowing that that’s one of your objectives, you can elegantly kind of drop that into the interview so that you’re providing that show’s host with really great content that’s useful to them. But it’s also a great way for you to create content that’s going to serve you down the road.
