BRX Pro Tip: How to Grow Faster
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’re always talking about growth, not just me and you but virtually anyone in business. Let’s talk a little bit about some ideas for how to grow faster.
Lee Kantor: Yeah. I think the secret to growing faster is by focusing on how to generate more revenue from your existing clients. I think a lot of times we get into the shiny object mode where we’re trying to always get newer or newer clients, and we don’t invest enough time and energy into existing clients and try to move them to an additional service or more service. And I think that that’s really the easier route to take because they’ve already bought from you. They already know and like and trust you. So it’s a lot easier to sell them one more thing because of that than it is to convince any stranger who doesn’t know, like or trust you, that they should do business with you in the first place. But obviously, if you can do both of those things well, then you’re going to be unstoppable.
Lee Kantor: But I think the quickest way for more growth for any business that maybe has plateaued or is kind of struggling but has some clients is to go back to those existing clients and try to sell them more things, whether it’s additional services or just more of your services.
