BRX Pro Tip: Harnessing the Power of Podcasting to Grow Your Association
Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, let’s chat a little bit about the power of podcasting, specifically in terms of growing your association.
Lee Kantor: Yeah, we do a lot of association work and we’ve seen it work so well. And I think that this is a really big opportunity for all of the business associations out there, and I think a lot of them are doing it wrong.
Lee Kantor: Podcasting can be a super effective tool that the association uses to engage members, to attract new audiences, and establish thought leadership. But I think that they typically tend to focus only on establishing thought leadership. They’re constantly trying to create roundtables and events that show how smart their leadership is. I think they should spend some time doing that, and I don’t think it’s not important. I just think that there’s other things they could be doing that it’s going to serve most of their members more effectively.
Lee Kantor: And the way to do that, I believe, is to create interviews with all of their members. I think every one of their members should be spotlighted. I think that if they do that and they can embrace podcasting in this way, it can transform that organization’s reach and impact. When you humanize the association by showcasing the real voices and the real stories behind the mission, that’s going to make the organization more relatable and more approachable.
Lee Kantor: The association is demonstrating that they really care about their members because they want to spotlight each and every one of them. They want to give them a place to tell their story and be heard, and share that content with all of the members. It shows that they’re serious about actually helping them grow, that they’re serious about helping them get their very next client.
Lee Kantor: So, if they can do that and get all of their association members more clients by promoting their expertise in business, that member is never going to leave, and that member is going to be excited to invite other people they know to become members of this association, because most associations are doing this kind of work. I think it’s so important if the association leans into just telling the stories of their members, every single one of those episodes becomes a commercial for the association. Every one of those interviews are going to be shared in the social media of that given member, and it’s going to be shared by the association.
Lee Kantor: That is great content for them. That’s evergreen content. That’s going to boost the online brand and visibility and the CEO of that association. And it’s going to show that that association is a place that really cares about their members. Associations that leverage podcasting see measurable results. They see increased member engagement. They create a stronger community. They improve the connections, the interconnecting between the members. And it creates enhanced industry influence.
Lee Kantor: When you’re ready to amplify your association’s voice, partner with Business RadioX. We have been doing this for a long, long time.
