BRX Pro Tip: Steal from Hip Hop
Stone Payton : Welcome back to Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, we talk a lot about collaboration, I enjoy collaborating. What are your thoughts these days on collaborating effectively?
Lee Kantor: I think that we should be taking a lesson from the musicians out there, the people in hip hop and in other genres of music. They do a great job of collaborating amongst each other, and this introduces their music to a whole different group of music fans. And I think that that’s something that you as a business owner can do as well, especially if you have a business radio show or a Business RadioX studio partner. I think it’s a great way to get new eyes and ears on the work that you’re doing, so I would recommend that you start thinking about your business in this way.
Lee Kantor: The first thing I would do is identify complementary groups and organizations and then start reaching out to them to explore ways that you can collaborate to introduce each of your audiences to each other. I mean, if you’re doing a podcast, you can reach out to other podcasters and be on each other’s shows. You can interview them. They can interview you. If there’s another business group out there, you can kind of figure out ways that you can join forces. They can – you can interview their leadership. They can have you speak or they can introduce your content to their members.
Lee Kantor: There’s lots of ways to collaborate. There’s lots of ways that you can be helping each other. If you go into this kind of with an open heart and an open mind, you could be doing joint meetups together in real life; you know, invite all your friends and family and fans and they can do the same thing. And you can do a joint meetup of just networking, or you can do a joint, a meetup where there’s education and you can bring a bunch of subject matter experts on a variety of topics that you’re good at, and your collaborators are good at. So use your imagination and figure out ways to work with other stakeholders that are in your niche
