BRX Pro Tip: Hire a Writer
Stone Payton: [00:00:00] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you’ve got some advice, if you really want to meet the market effectively, hire a writer.
Lee Kantor: [00:00:12] Yeah. I think this is a great opportunity to partner with the college that’s near your place of work and really invest in a journalism student. Hire that star student to write about you and your work. And invest some resources and time and energy to really give them access so they can dig in and write an article about you that, you know, maybe describes what makes you special, what makes you different. A little bit of your back story, the history, a little bit kind of behind the scenes of what you do. Take that, go to another college student, maybe a graphic artist, have them make it look nice.
Lee Kantor: [00:00:54] And then, use that content on your website. You know, write a blog post, have that journalist student submit it to different places as an article about your work. You really are going to get a lot of mileage out of investing in a person who kind of wants their job to be a writer, to really kind of take what you’re doing and elevate it. So, I think that’s a great exercise and you might learn some stuff about how they see you. It might be different than how you see yourself.
