BRX Pro Tip: Sales is Like Hitting a Golf Ball
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I got really tickled the other day when you said this but it’s so true, “Sales is an awful lot like eating a golf ball, isn’t it.”
Lee Kantor: [00:00:12] Yeah. Sales is one of those things where a lot of people are afraid to ask for the order, and, you know, go in for the sale. And at some point, you have to do that. You have to make a recommendation. You have to kind of validate that it’s a right fit. But when I say sales is like hitting a golf ball, you can read about it, you can watch other people do it, you can take lessons, but at some point, you have to take a swing. And it can seem hard, it can seem confusing, but it doesn’t have to be if you kind of trust the process and just kind of organically communicate with people to see what their need is and if it’s right for them and something you can deliver back to them. So, take the swing, ask for the order. If you do that consistently, your business will grow.
Stone Payton: [00:01:04] Well, I’ll tell you, if you want to play the analogy out even further, and I’m the world’s worst golfer, but I do have some experience as an athlete, and there really is something to this idea of muscle memory. And there is some muscle memory associated with golf, of course, but there’s muscle memory associated with a skill set like sales as well. So, if you do get out there, and you actually do the hitting, and you go beyond, you know, the reading into thinking about it, that muscle memory will develop over time, and you’ll hone your skill, and you’ll be much more effective, you’ll help a lot more people make a lot more money.
