BRX Pro Tip: Host Virtual Events
Stone Payton: And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Let’s talk a little bit about hosting virtual events.
Lee Kantor: Sure. I think it’s a fun idea, and it’s something we used to do quite a bit in person. And now, with the advent and the people being more and more comfortable with Zoom, and Google Meet, and Microsoft Teams, all that virtual has come into play. So, I would recommend thinking about hosting a virtual networking event maybe to kick off the year. And that’s a great time to just open it up to your existing and potential clients as a way to connect and share goals. And, you know, if you have enough local clients too, I would definitely be doing this kind of face to face. That’s my preference to do things, face to face. But if you have a global business, I would definitely consider doing a virtual networking session.
And whether it’s in person or virtual, it doesn’t really matter. But, you know, leverage kind of smaller groups and breakout rooms for kind of focused or kind of specific discussions around topics that illustrate your expertise or illustrate what the groups need in terms of the topics or the things that you want to talk about. And, you know, combine education, combine kind of brainstorming ideas.
And then, after the event, don’t forget to follow up with all the attendees. And then, you can use that as an opportunity to, you know, kind of have some personalized offers based on what you learned at this kind of events. But I think it’s a great idea to have regular events like this, whether they’re in person or virtual, just as another way to add value and connect with your people.
