BRX Pro Tip: How Good Are You?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, those of us who are practicing a craft and trying to deliver value, it’s important that we’re good at it. But maybe an important self-awareness gut check, reality check should be asking ourselves, man, how good are you?
Lee Kantor: [00:00:24] Yeah. You might have been great back in the day, but today’s a new day. How good are you today? If you want to grow bigger and faster, you better be great at something. That’s a given. You have to have a superpower that separates you from everybody else. That’s a given. But have you been investing the time and energy to just keep honing in on your skills?
Lee Kantor: [00:00:46] You know, once you determine what your superpower is, you constantly have to be investing more and more to make yourself better and better. The better you are at this one thing, then the further you’re going to separate yourself from everybody else. The deeper your knowledge, the depth of your knowledge, kind of more wisdom you have about more and more of your niche, that makes you the go-to resource for that service.
Lee Kantor: [00:01:11] It makes it difficult for anybody to compete with you because you are the person that knows the most about this niche. So, that positioning is critical. That’s the place you want to be. You want to become that go-to resource for something. So, if you’re not the go-to resource for something, you’re missing an opportunity.
Lee Kantor: [00:01:31] So, whatever your superpower is, go deeper, be better, and just continue to learn, and be at the kind of bleeding edge of your niche, because that’s going to continue to separate yourself. And if you’re just kind of resting on your laurels, you’re just leaving the door open for your competitors to take over your spot.
