BRX Pro Tip: How to Treat Clients
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, today’s topic, how to treat clients.
Lee Kantor: [00:00:09] Yeah. I mean, this may seem obvious to a lot of folks, “Oh, treat your clients well.” Yeah, obviously, you treat your clients well, but you can’t take them for granted. And in today’s world, where it’s so competitive, you have to really go above and beyond when it comes to the care and feeding of your clients. It’s important for your client to understand upfront what you need from them in order to be successful. And you have to tell them, “Hey, look. You’re important to me. Your success is critically important. I’m going to do whatever I can to help you achieve the outcome you desire. And I’m going to tell you right now, I’m doing this for my own selfish reason. Because the more successful I can make you, I’m going to be able to leverage that to get more clients. And that’s going to help me. So, I’m going to tell you that this is going to be a symbiotic relationship and I’m going to do what I can do to help you become successful in order to help myself become successful.”
Lee Kantor: [00:01:07] I don’t think there’s any problem in letting them know that. It may be obvious. And it’s kind of a no brainer. But it’s important to communicate that to them because, then, they’re going to know that part of their responsibility as a client is to help you get more clients. And the clearer you are about that with your clients, then the easier it is for you to get future clients. So, if you tell them upfront, “Hey, I’m only going to work with clients that I can use as successful case studies,” they know that you’re really committed to making this thing work for them. And you’re letting them know also, you’re going to be leaning on to them to be a referral source.
Lee Kantor: [00:01:44] So, treat your clients exceptionally well. Let them know upfront that you’re going to be doing this and you’re going to go above and beyond in order to help them be successful so they can become a case study or an example of a success story, so that it’s going to help you get more clients. So, this way, everybody’s in on this together. And together, you’re both going to win.
