BRX Pro Tip: Are You Being Human Enough?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, are you being human enough?
Lee Kantor: [00:00:10] Yeah. I think with technology, it’s easy to automate more and more things, and that can be a trap. And human beings need human connection. As we’re coming out of this pandemic, it’s becoming obvious. People are hungry for human-to-human interaction, and they’re looking for ways to make that happen, if in all possible.
Lee Kantor: [00:00:31] So, I would think about the things that you’re automating right now and see if it’s possible to, you know, kind of add some humanity back into some of these processes that maybe you’ve automated. And this is especially true if your competitors are leaning too heavily on automation. This is a great way to differentiate yourself from your competitors by kind of doing some of the things that are difficult to scale, this kind of human-to-human interaction.
Lee Kantor: [00:00:57] So, here’s a couple of things that you can try to add some humanity back into your marketing. Number one, just appreciate somebody, reach out to somebody on LinkedIn or reach out to maybe old client, a former client, a prospective client, somebody who you haven’t talked to in a while. Just appreciate them. Let them know that you kind of appreciate them in your life and that they’ve contributed in some manner.
Lee Kantor: [00:01:27] Another thing you can do is to help someone get something that they want. If you see that somebody’s in need, it’s great to reach out and say, “Hey, how can I help?” People are always looking to make those kinds of connections.
Lee Kantor: [00:01:41] And then, be the first person that celebrates someone else’s success no matter how small that is. Everybody does a lot of talking on social media, and maybe people brag about things that they’ve accomplished, but go in there and just celebrate with them. Let them know that you are proud of them, that that was something that they should be proud of that achievement that they made and just try to create a human-to-human interaction if you can. People are hungry for it, and you’ll be able to differentiate yourself from your competition, if you do this regularly.
