BRX Pro Tip: Ideal Clients for BRX
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s take this opportunity today to share with our network and anyone who may have chosen to come and listen to our Pro Tips. Let’s tell them about the ideal clients for Business RadioX.
Lee Kantor: [00:00:22] Right. The ideal client for Business RadioX is a business leader who really believes in the power of relationships. They want more real relationships with the people who matter most to them. This person typically believes that connecting people is good for themselves, it’s good for the people, and they kind of have that relationship mindset that connect their mindset.
Lee Kantor: [00:00:50] They’re not transactionally minded people. They serve first. They’re looking for ways to collaborate with their partners. They’re not from that old school, you know, just kind of burn and churn through clients. They’re looking to build long term relationships. They want to nurture existing relationships with their current clients. They want to be kind of that vital kind of cog in the wheel in their industry. They want to be that person or that team that is indispensable that the ecosystem would miss if they were gone.
Lee Kantor: [00:01:26] So, that person out there is usually not the biggest brand in the market. A lot of times they are the challenger brand and they’re the scrappy brand. And they’re going to kind of work harder. And they’re going to really focus on serving and delivering and over delivering value. And really helping everybody in the ecosystem, not just the people that write them checks. They want to be kind of the voice of business in the niche that they serve.
