BRX Pro Tip: Be as Clear About Who is Not an Ideal Client as You Are About Who Is
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think it’s really important that we are – every bit is clear about who is not an ideal client as we try to be about who is an ideal client. Yeah.
Lee Kantor: [00:00:21] Yeah. I think that articulating who is not a good fit for you is just as important as articulating who is a good fit. And it’s a great exercise to help you hone in on who is a good fit for you.
Lee Kantor: [00:00:33] So, like in Business RadioX, we always talk about one of the most important traits of somebody that works with us, whether they’re a client or a studio partner, is that relationships are important. That’s kind of non-negotiable. They can’t be transactional-minded. So if a person is very transactional-minded, that’s an exact wrong fit for us. So if a person that we’re kind of running into is somebody that is just quid pro quo, you know, what’s in it for me, I’m a taker, these are all signals that they shouldn’t be working with us. And it should be crystal clear for us that they are not the right fit for us. They’re the exact wrong fit for us. And that by being super crystal clear about who is wrong for you, it’s helping you really understand who is right for you.
Lee Kantor: [00:01:21] And, you know what they say, if you think everybody is your prospect, then no one is your prospect. And, the tighter you can identify who your ideal prospect, the easier it is for you to find them and to serve them. And, an exercise to really help you hone in on that is to just be as clear about who is the exact wrong prospect so that when you see the right one, you know who they are and you can pursue them.
