BRX Pro Tip: Do You Know Your Ideal Client?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, the question of the day, do you know your ideal client?
Lee Kantor: [00:00:11] Right. We said this over and over again, niches bring riches. You have to have clarity when it comes to your ideal client. And when you are starting out, it’s important to identify and serve the people you have the best chance of delivering unbelievable success to.
Lee Kantor: [00:00:30] So, especially when you’re starting out, you’ve got to know, okay, I am great at over delivering value to this type of person and the clearer I can get on what that ideal client looks like, then that’ll help me kind of build that reputation in the industry that I am great at serving this type of client. I will, over time, have a deeper and deeper knowledge of the industry and I will become that go-to service provider for that niche.
Lee Kantor: [00:01:03] So, the clearer you can get and the more precise you can get when it comes to identifying and serving these people and delivering that unbelievable service to, in order for them to get that unbelievable success, then you are going to win over time. But remember you have to over-deliver value to your ideal client that will help you get more clients that look like that client. And you get that kind of deeper understanding, you become the more expert, you become the go-to person. And then at that point, you will have eliminated all your competition because you are the go-to resource for that niche.
