BRX Pro Tip: Identify the Levers Your Know Work for Increasing Sales
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you this afternoon. Lee, one of the key disciplines for an effective, revenue-generating operation is to take the time to identify those levers that you know work for increasing sales.
Lee Kantor: [00:00:22] Yeah. This is one of the most critical things you could do to grow your business. You have to be able to know what levers to pull in order to generate a sale. You know, is it at running ads? Is it cold calling? Is it talking with existing clients and asking for referrals?
Lee Kantor: [00:00:37] At Business RadioX, it usually comes down to identifying and interviewing the right guests. And when we do that on a regular, consistent basis, we can build real relationships with the people that matter most to us. And then from that point, we can then move them through a pipeline. And so, some of them are going to raise their hand and they’ll become clients of ours. And we do this for ourselves and we do the same activity for our clients. We show them how to leverage their platform to achieve that same outcome.
Lee Kantor: [00:01:08] The sooner you figure out whatever that activity is you should be doing to move the needle in your business, then the faster you will be moving towards having a business that has predictable revenue and you will have continued success. But without this, you’re just going to be, you know, throwing spaghetti at the wall and hoping something sticks. So it’s important for you, as soon as possible, to identify that most critical activity that you could be doing on a regular basis to grow your business and pull that lever over and over.
