BRX Pro Tip: How to Immerse Your Audience in Your Sales Story
Stone Payton: And we’re back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we talk a lot about the sales story. How do you get your audience immersed in your sales story?
Lee Kantor: Yeah. Telling your sales story is so important. You really have to practice it. You really have to hone it. This isn’t something you should be winging because you want to ultimately immerse your audience in the story. You want to make them feel like they’re living it. So, a sales story doesn’t have to feel like a pitch. It shouldn’t feel like a pitch. It should feel like a real experience. When your audience feels your story, they’re more engaged, they’re more interested, and they’re way more likely to say yes when you’re trying to sell them something. So, immersing your prospects means pulling them in with vivid details, emotional hooks, and relatable moments.
Lee Kantor: So, number one, paint pictures with your words. Describe sights, sounds, emotions, and outcomes that make your prospects see and feel the impact of your solution. Number two, people connect with stories about real customers, real challenges, and real wins. Share these relatable scenarios that mirror your prospect’s situation in order to build trust and credibility. And number three, great story has a problem, and then it shows a solution. Show the tension. Show the struggle your client faced before the product saved the day. This is going to make the payoff more powerful. It’s going to make it more memorable. You want to make your prospects feel seen and understood, and you’ll turn your stories into sold deals.
Lee Kantor: So, remember, spend some time crafting these stories. Do not just rely on winging it. Record yourself telling the story, clean it
