BRX Pro Tip: Make Impressions, Don’t Buy Them
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here. Lee, here in the media world, one of the things you hear about a lot is impressions. And your counsel is, “Look, make impressions, don’t buy them.”
Lee Kantor: [00:00:18] Yeah, a hundred percent. And I think this is one of the key differentiators of the Business RadioX media model over most other kind of media that’s out there. Our objective and our value proposition for our clients is to help them be that indispensable go-to resource for their clients to help them meet and serve the people that are most important to them, to help them make great impressions on the people who matter most to them.
Lee Kantor: [00:00:47] And a lot of times, people use the media in a very transactional way. They are just buying anonymous impressions on platforms like Facebook, or LinkedIn or Google, and they’re not really serving those people. They’re just saying, “Hey, I exist. Hey, I exist. Look at all these people who now know I exist.” And that’s fine, you need some sort of brand ubiquity that helps, but what really helps, especially our clients who are mostly professional services folks, people who run small firms, they need to build relationships with just a handful of people. If they had relationships, better relationships with three, five, ten new people this year, that would make a monumental difference in their business. And that’s why they hire us. That’s why they sponsor shows on our network. We are great at helping our clients make impressions on the people who matter most to them.
