BRX Pro Tip: Improvement vs. Exposure
Stone Payton: [00:00:00] And we’re back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, when it comes to strategy for developing your business, you’re a big fan of improvement over exposure, aren’t you?
Lee Kantor: [00:00:15] Right. I think a lot of people spend too much time on exposure, and kind of working their social media, and kind of talking to other people about what they’re doing rather than doing the work, and improving their own skills, and improving the service they’re delivering, and coming up with ways to delight their clients. I think more time has to be spent on that rather than exposure or marketing.
Lee Kantor: [00:00:43] I think it was Jerry Seinfeld, a comedian asked Jerry Seinfeld how much time he spends on marketing and exposure. And Jerry looked at him like he was crazy. He’s like, “Just work on your act. That’s where you should be spending time doing. Don’t worry about social media. The better you are, people are going to be able to find you. And then, you’re going to kind of be the best you can be.”
Lee Kantor: [00:01:09] So, I think if everybody worked on being better every day, even a little bit better, and let that effort compound over time, they’d be better served. I think a lot of people are kind of happy with where they’re at from a skill standpoint, and they spend too much time just telling the world about them rather than just improving a little bit every day.
