BRX Pro Tip: Why You Should Test an Interactive Quiz as a Lead Magnet
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, today’s topic, lead magnets.
Lee Kantor: Yeah, I think that as you’re building out your marketing tools and tactics, having a lead magnet is really useful when it comes to building an email list or getting people on your website and providing some service early on to begin the relationship. You know, this is all top-of-the-funnel kind of things.
Lee Kantor: And I think one lead magnet that people don’t really use enough that is definitely worth testing is some sort of an interactive quiz. Interactive quizzes based on research have high engagement rates. Interactive quizzes capitalize on the natural curiosity of users and their desire for personalized experiences.
Lee Kantor: The research that I read about this said that 91% of buyers prefer interactive content over static content. And that’s because this heightened engagement leads to improved information retention and a more positive experience with your brand.
Lee Kantor: So if you want to try this, you know, adding some sort of a lead form to a quiz can increase their opt-in rates. And it works better than other types of lead forms, like a pop-up. So I would think that it’s worth doing quizzes like this, according to the research, where 25 times more effective for lead generation when compared to traditional methods.
Lee Kantor: And by leveraging these kinds of interactive quizzes, B2B marketers can create the engaging experience that they want. But it also captures the leads that they want, and it’s providing actually valuable insights to the people who are going through the quiz that’s going to actually nurture those leads throughout the sales cycle.
Stone Payton: So it’s something to consider. Come up with some sort of interactive quiz that leverages your superpowers and your strengths, and begins to serve that group of people that you want to eventually become clients.
