BRX Pro Tip: Being Interested vs Interesting
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about hosting mechanics, specifically this idea of paying more attention, being more invested in being interested versus interesting.
Lee Kantor: [00:00:19] Yeah. I think a mistake that, especially, new hosts make when they’re starting a podcast or radio show is that they worry about themselves and that they are the kind of star of the show. I think you’re much better served by making your guest the star of the show and focusing on what you have to do to make the guest seem interesting and focus on bringing out all of their brilliance, rather than worrying so much about how smart you’re appearing. I think that you get kind of the authority and the credential just by being the host. You don’t have to work that hard from that standpoint. You want to be as good as you can be, but you, in my opinion, want the guest to be the star.
Lee Kantor: [00:00:57] So, when the guest is the star, I think that that helps you kind of develop the relationship you want and it helps you kind of, at least in our business, live in to our mission in terms of helping tell the stories of other people and supporting the business community. So, if you can kind of make your guest the star, this will help you in building the relationship that you want to build and take it to the next level. And if you can then teach your clients to do this, then they’re going to reap that benefit as well.
Lee Kantor: [00:01:31] So, if you can role model the behavior, encourage your clients to focus and spotlight their clients, then everybody wins in this. So, I would say, focus more on being interested than being interesting. And you’re going to have a more successful interview.
