BRX Pro Tip: Be Interested, Not Interesting
Stone Payton: [00:00:00] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk about a specific interview tip – be interested versus interesting.
Lee Kantor: [00:00:13] Right. This is kind of a mental shift, especially for new interviewers. They think that they have to be the star of the show, that they have to be the one that’s clever, and charming, and charismatic. In our world, it is much better to be the facilitator, to be the one that is interested in the work of others that are holding up the spotlight on others and helping them become the best them they can during the interview.
Lee Kantor: [00:00:38] So, if you can let the guest be interesting, and you focus on bringing out all their brilliance, you’re going to be better served because if you do this right, you are going to create a really good relationship with this guest in order to try to sell them something because at the heart of what we do, that’s what one of the outcomes you’re trying to accomplish is to build a really strong relationship with your guests.
Lee Kantor: [00:01:03] So, a great way to do that is to hold the guest up, make them look smart. And then, sometimes, it requires you asking dumb questions that you already know the answer to in order for allowing the guest to articulate it and be brilliant. And if you can do this well for your house show, for your own guests. And then, if the next level is you can teach your clients how to do this for their guests, then they will reap the same benefits that you will be reaping by doing this.
Stone Payton: [00:01:36] All of this is so true. And I really do believe it’s one of the reasons that people have benefited so much further from leveraging our platform. And I got to tell you, gang, everything Lee just described to you works really well at the family reunion, the cocktail party, the bar. Any exchange, if you focus on any other person, and pay more attention, and be interested more than trying to be interesting, I think that will serve in a lot of different venues. But absolutely, particularly with our platform, it is generally the best way to help more people and make more money in our experience.
