BRX Pro Tip: Invest in Real Relationships
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, we all have to make decisions, those of us running enterprises, where to invest our time, energy, money, resources. And I’ve heard you say over and over again, invest in real relationships.
Lee Kantor: [00:00:20] Yeah, I think that the people who really want to succeed and become wealthier, more successful, they have to invest in more and more real relationships with people who matter. And these are people that can help you, the people that you can help.
The more connections you have, the more valuable you become to the community you serve, the better your circumstances will be. You’ll have a lot more resources at your disposal. You will become a resource to more and more people. You’ll be trusted. You’ll be valued, you’ll be liked, you’ll be known. Those are all qualities of a successful person. And the more you lean into humanity and people around you and those connections, the more successful you’ll be.
And I think it’s so important to just remember, don’t prejudge or underestimate the individual members of your network. You don’t know who is going to be that person out there that’s going to be that great client, that great referral source, the super fan, who’s going to be an advisor, who’s going to introduce you to an advisor or somebody that can really move the needle in your business. Somebody out there could be an investor or future purchaser of your business or your services.
There are so many people out there that the more people you serve, the more people that get to know you and your mission and what you’re trying to accomplish, and you’re going to find that people are going to want to help you. And the more you can kind of lean into that and share and discuss, you’ll find that you are going to have a more successful business.
So a lot of people kind of are trying to build a bunch of superficial online relationships and invest a lot of time, energy, and resources on building out, you know, third party social networking followers and friends. But you need real friends and you need real people who can help you. So invest some time in real life human beings and I think you will benefit in the long run.
