BRX Pro Tip: Jobs to Be Done Theory Explained
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, thank goodness you’re such a prolific reader, and you capture so much, and return it to the organization and share it with our community. Give us a little bit of a primer, if you would, on the Jobs to Be Done Theory.
Lee Kantor: Yeah, Jobs to Be Done Theory is kind of developed by a guy named Bob Moesta, M-O-E-S-T-A. He has a book called Demand-Side Sales 101 Stop Selling and Help Your Customers Make Progress. I think everybody should definitely check out that book. But the theory is… The Jobs to Be Done Theory says that people don’t simply buy products or services; they hire them to accomplish specific jobs in their lives. And I think that that is absolutely true. And then, what you have to do as a business owner is to figure out how to frame what you’re doing as a way for your clients to hire you.
So, what is the job people hire you or your firm to do for Business RadioX? What the job studio partners hire us to do is to help them prospect for business more elegantly and effectively. We help them have more status and impact in their community. We help them build more connections and relevance. We help them create that brand ubiquity and social media content they need every single day. And we help them create a lot more revenue streams into their business. So, if those are some of the jobs you need to be done in your professional service practice, then you should be partnering with Business RadioX. Definitely connect with us and we can help you get those jobs done.
