BRX Pro Tip: Start a Group Instead of Joining One
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, there’s a lot of opportunity, maybe it’s easier than it used to be, to join groups that could be important in growing your business. What’s your take and counsel on joining groups?
Lee Kantor: I think it’s super important to join groups and everybody should have a community of some sorts in a variety of areas of interest. But I think something also to consider, especially if you’re an entrepreneur or a business leader, is to consider starting your own group that’s around something that’s important to you, and a group that you can, you know, kind of build your own community around.
Lee Kantor: And the way to do that, I think, is you find a handful of people, probably less than six people, that also have some sort of a commonality or some sort of desire that’s similar to yours. And then, you kind of brainstorm with them and say, “Okay. This is what I’m thinking. Do you think that we can get some other people involved?” You got to get clear around the purpose and the intent and the outcomes that you all desire.
Lee Kantor: Like, for instance, is this going to be a leads group? Is this going to be a group where we’re going to share leads and we’ll help each other grow? Is it going to be a mastermind group where we’re going to help each other solve problems and learn more about each other and things like that? Is it an industry group where we’re just going to kind of understand the cutting edge stuff that’s happening in the industry?
Lee Kantor: So, once you get agreement on that type of thing, then you just kind of have to get agreement around the rhythm of it. Are we going to meet once a week, once a month, once a quarter? What is the goals we want? What do we all have to do in order to execute this? And you have a couple of meetings around that and then you see how it’s going. Is this something now do we want to get more members? Is this something that we want to keep small and intimate, you know, under 10 people or under 15 people? Or is it something we want to just create some sort of a mixer or a kind of a larger group where there’s, you know, 50 to 100 people in there?
Lee Kantor: So, you have to decide what it is you’re trying to accomplish and see if you can get a handful of people to kind of go along for the ride and let it play out. Because I think a lot of times you’re going to find that a group that you kind of curate and you kind of are in charge of is going to help you more specifically achieve the things that you want to do. So, you don’t always have to join a group and be a member of it. You can create a group and be the leader of it.
