BRX Pro Tip: Is There a Journey You Can Share with Your Community?
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic is sharing your journey with your community.
Lee Kantor: [00:00:12] Right. I think it’s super important to kind of give your community a behind the scenes look at something that you’re doing, and it could be something that you’re doing that you’re just taking for granted. People nowadays are really interested in how kind of the sausage is made in a lot of places. And if you have an ability to share how you do something and why you do something and give them that glimpse of behind the scenes of something you do, people are hungry for this kind of information.
Lee Kantor: [00:00:42] So, I would highly recommend doing a deep dive in one of the core offerings of your business and share details on every step of the process and publish it on your website. This piece of content can be used as an irresistible offer. You can use as a lead magnet to build your email list. But folks are really hungry for people who are being vulnerable or willing to share kind of the behind the scenes of how something is done. And building your business in plain sight is a great way to build trust with your community.
