BRX Pro Tip: Keep Suiting Up and Showing Up
Stone Payton: And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you this morning, Lee, a piece of counsel that you and I have reminded each other of, keep suiting up and showing up.
Lee Kantor: Yeah. There’s a reason that that’s important and it works is because people connect frequency with trust. And so, it’s important to keep consistently showing up and serving the people who matter most to you just over and over relentlessly, tenaciously. And how you do this is extremely important. So, are you running expensive ads that your potential clients are going to see? That’s some people’s strategy. You know, they have the billboards and they’re running expensive ads so they see the brand over and over. And they’re hoping that when it’s time for those people to make a decision, they choose that person who’s investing in a lot of expensive advertising.
Lee Kantor: At Business RadioX, our studio partners become the voice of business in the markets they serve, and they help their clients become the voice of business to the people that matter most to them. And we do that by interviewing all the people in that niche, whatever the niche is. We keep showing up at events where those people are. We’re showing up at conferences, trade shows. We’re showing up at, even, chamber events.
Lee Kantor: So, that’s what we do to keep being visible, and consistently there, and consistently telling the stories of business in the markets that we serve. And that’s why what we do is so effective when it comes to business development, because we’re always there. Our content is being shared on social media. Our brand is getting out there on a daily basis. And we are consistently showing up to the people that matter most.
