BRX Pro Tip: Speak in the Language of Your Ideal Customer
Stone Payton : Welcome back to Business RadioX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, it’s one thing to identify and then find your ideal customer. It’s yet another to think through how you’re going to communicate with them.
Lee Kantor: Yeah. It’s so important to be focusing only on your ideal customer when it comes to communication. When you’re writing any type of copy, it’s critical to speak in the language of your ideal customer. Any time you’re having a sales conversation, make sure you’re using phrases, terms and language that’s resonating and connecting with your ideal customer. And literally, forget about everybody else, because everybody else doesn’t matter. The only people you’re trying to convince to do something are your ideal customer.
Lee Kantor: If it isn’t communicating or talking to or resonating with anyone else, it really is irrelevant because you have to speak directly to the people who matter most to you in the language that they speak and understand. And if other people don’t like it or they don’t get it, it’s okay. And even more important, it’s preferred. You have to find your people and you have to talk to them in the language they hear and understand and resonate with. Then, you’re going to make a difference faster.
