BRX Pro Tip: Donald Miller’s Take on Lead Generation
Stone Payton : [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what’s your perspective? What are you learning about lead generators?
Lee Kantor: [00:00:10] That they’re very important. You should invest some time into, you know, developing them and kind of thinking about them. One of my favorite authors, Donald Miller, he’s the author of the book Storybrand. He says that you should spend as much time testing and developing lead generators as you do creating products to sell.
Lee Kantor: [00:00:28] Once you have a good product, then spend your time testing and developing a variety of lead generators for your business. Optimize those lead generators. If you do this right, and you can correctly have a stable of lead generators that work in a variety of ways, that’s going to take your business to a new level.
Lee Kantor: [00:00:48] And not every lead generator works in every platform. So make sure you’re optimizing your lead generators to the platform you’re deploying them on. You know what works well on LinkedIn may not work as well on Facebook, and that may not work as well on your website or on your podcast.
Lee Kantor: [00:01:07] I know we’ve tried a variety of lead generators. We have some go-to ones that work for us reliably and we lean on those, but we should always be testing new ones to make sure that we are keeping a good flow of leads coming in because we know we have a good product and we got to get it in front of more people.
